Cheez-It Grooves

Cheez-It Grooves

Cheez-It aimed to differentiate its Grooves product line from its core offerings and tap into the bold flavor trends. The challenge was to shake preconceptions and attract younger snackers looking for a snack to spice up their in-between moments. We delivered a revolutionary redesign for Cheez-It Grooves, featuring a textural identity and design embodying the powerful punch of bold flavor.