Trojan Condoms

Trojan faced the challenge of declining consumer interest amidst changing societal attitudes toward condom use. Focusing on Trojan’s category leadership and reframing its messaging to highlight pleasure and safety, our team developed a packaging system and identity that rejuvenated the brand. This fresh perspective helped reconnect Trojan with modern consumers and positioned it as a key player in promoting safe and enjoyable sexual experiences. The brand's 2024 fourth-quarter revenue rose 6.4% to $1.53 billion, beating estimates of $1.51 billion.