Trojan Vibes

With competition rising in the personal massager market, Trojan sought to elevate its vibrator product line. Our team focused on enhancing purchase intent and appeal by conveying modernity, premium-ness, sensuality, and quality. Drawing inspiration from the beauty and fashion industries, our team created the "Illuminated Touch" design language, combining technical precision with sensorial pleasure. This evolution positioned Trojan as a challenger and a leader in the market. Trojan currently has 2% of the billion-dollar vibrator market.