Public Grid

Initially known as Cottage, Public Grid needed to better communicate its sustainable energy platform’s mission. Our team defined a new name, Public Grid, and the brand essence, "Power Through Connection," reflecting the company's focus on accessible, community-driven energy solutions. The rebrand included a striking wordmark and bold visuals, successfully positioning Public Grid for industry leadership and growth in a competitive market. The new identity is deliberately unapologetic, refreshing, and distinctive in a sea of sameness within this category.