El Refugio

 El Refugio

El Refugio, a beloved restaurant and mezcaleria in Todos Santos, Mexico, turned to our team for a solution when the pandemic threatened its survival. To launch its mezcal brand on Kickstarter, we developed an authentic brand identity that balanced simplicity with local craftsmanship—featuring bold yet premium design and cultural iconography. The campaign not only met but exceeded its fundraising goal by 128%, generated the revenue needed to sustain the restaurant and expand its brand presence.