Ultra
Unilever was looking to launch an Amazon-exclusive line of concentrated shampoos and conditioners under the brand ULTRA, backed by Dove and TRESemmé. Our team was tasked with developing a design system, packaging, and toolkit for this digital-only endorser brand. We created a cohesive look and feel, as well as, a digital communications platform communicating emotional and functional reasons for belief (RTBs). The system effectively built brand equity and engaged consumers with ULTRA’s promise of reduced water usage, cost savings, and environmental benefits.
