Afterlife

 AFTERLIFE

Afterlife, an urban circular farming start-up, sought a brand identity reflecting its innovative model of converting restaurant food waste into high-quality mushrooms sold to the same restaurants. Our team crafted a comprehensive strategy, including positioning, naming, tone of voice, and visual identity. By emphasizing Afterlife's commitment to sustainability and community, we created a brand that resonated with its eco-conscious mission and distinguished it within a traditional category.