Listerine Global Redesign

The global packaging redesign for LISTERINE® aimed to enhance emotional consumer connection while improving shop-ability and benefit communication, transforming it into an essential part of daily oral care routines. Our team defined a new portfolio architecture and packaging for the brand. The new packaging incorporates a purposeful, fresh glow and unique patterns to convey a sense of intense cleanliness and precision, aligning with the brand's promise to energize consumers for their day. The design system was built for a global rollout and adapted as needed for individual markets. Listerine is a category leader to this day and just brought in $4 billion in 2024 sales.